The Man and the Lollipopby Yuval Saar | 15.03.15
Last year, Yaakov Goldberg, a 28 year old student at the industrial design department of the Holon Institute of Technology, had a significant role in the involvement of the department in the Holon Design Week. His position was double: he simultaneously managed the student team and was in charge of the “Virus” exhibit at the Design Museum. These days Goldberg is working on his graduation project, however he decided to be involved in this year’s Design Week as well, this time as a presenter.
In the framework of Holon Design Week 2015, that will take place in the city from April 5-9, Goldberg will be presenting a part of his graduation project, which examines the semantic, functional and esthetic qualities of the lollipop. The concept of his display will be a “candy shop” that will be placed on shelves that regularly perform as part of the museum’s exterior.
Each one of these “store shelves” will hold tens of lollipops, “every lollipop offers a different perspective on the iconic object – its shape, size, color, use, message and memory”, he explains. “Through the work with the lollipops I aspire to achieve a double goal: on one hand, to create a new lollipop eating experience, and on the other, to study the different design aspects by using the lollipop as a medium and a structural platform. For example, the readymade series explores the stick of the lollipop and checks the limits of the concept: when does a lollipop stop being considered one? Does a piece of candy on a finger or on a spoon constitute a ‘lollipop’?”
What made you specifically choose the lollipop?
“I chose to focus on the lollipop because of its iconic shape and the huge design potential that lays in the relationship between the man and the lollipop. Despite the fact that they may seem pointless, childish and lack any nutritious value, lollipops have been around for hundreds of years (if not thousands). We know them from childhood and keep consuming them throughout our lives. We are familiar with the crackles of the wrapper, and our fingers automatically know how to bend and twist the stick.
We trust lollipops: they comfort us and provide us with a short moment of joy. During wars and times of crisis the candy industry is one of the only industries that don’t suffer from a sales decline. Lollipops are placed on the border between what’s allowed and what’s forbidden, between the childish to the adult, the pointless and the desired. Within all of these borders I aspire to create a new eating experience, a new way to eat the lollipop”.
Another version of this post was originally published in Hebrew on http://byfar.co.il and translated by Yuval Regev.